6 Reasons Why Non-Profits should consider using promotional products!

… or Swag with a Wag as we like to say. Read this great article by The Goldenburg Group.


DOG OF THE MONTH – November 2012

Meet Lily, short for Lilikoi – our Dog of the Month!

Lily, a Lab/Sharpei/Pitbull mix, was adopted by a couple a few months after their senior dog passed away. They saw her photo online and something clicked, they just “had to see this dog!”

Here is Lily’s story as told by her lucky owner:


“What first drew me to her is that she has a split paw (meaning only 2 large toes) and my partner has the same thing on one of his hands (though his was from a car accident). The first moment we saw her she broke from her old owners and ran straight into my partner’s arms. It was love at first site. Since she has become part of our family she has shown herself to be the most loving and wonderful companion. She even likes CATS! She greatly enjoys hikes in the woods and playing in the river as well as cuddle time on the chaise lounge in our living room. One look at that face and everyone falls in love.”



Nifty Tips For Networking

Source: Becky Gaylord of Gaylord LLC a consulting practice.

The time-tested adage that “it’s not what you know, it’s who you know” has never been more true than today. In this age of instant communication and social media, business moves fast and having the right resource accessible in a jiffy can make the difference between taking the lead or working from behind. Although technology is making networking a 24/7 activity, it’s still the in-person networking that forges the deepest connections. In order to help keep your networking skills sharp, Promotional Consultant Today offers five select tips offered by Becky Gaylord in her post titled “12 Most Nifty Tips for Networking.”

1. Set a modest goal ahead of time. Rather than going into the event as a blank slate, Gaylord suggests you set a few specific goals for the kind of information you will be looking get from your interactions.

2. Listen more than you talk. Often easier said than done, really listening will allow you to extend the conversation and start building the relationship by finding additional questions to ask. As Gaylord puts it, the people you interact with are “opening the door and letting you in by telling you about something then matters to them.”

3. Present yourself as someone you would like to meet. We’re not all cheery at all times and extended networking can be exhausting, but people like to be around others who are warm and cheery. It’s only a few hours of your life, so make the effort to be the kind of person with whom you would enjoy chatting.

4. Ask questions that require more than a “yes” or “no” answer. It may take some practice, but by asking questions that probe a little deeper than a “yes” or “no” answer, you will increase the likelihood that you will hit on a shared topic that can naturally extend the conversation and build a deep bond.

5. Pursue possibilities promptly. Whether the person you spoke with appears to be an immediate lead or not, follow up promptly with an e-mail or note to make an impression that sets you apart from all the others that person met during the event.

Source: Becky Gaylord worked as a reporter for major publications—the New York Times, Salon.com, Business Week and the Wall Street Journal—for more than 15 years in Washington, D.C.; Sydney, Australia; and Cleveland, Ohio. She was associate editor for the editorial page at the Cleveland Plain Dealer before she launched her consulting practice, Gaylord LLC. The company helps clients improve their external relations and communication, and increase their influence and impact. Gaylord blogs about that (and a few other things) at Framing What Works.

An Amazing Testimony to the Power of Small Business

Elise Lindborg, Top Dog at ZippyDogs is often speaking about the importance of supporting your local small business.  Did you know for every $1 you spend at a local Seattle business, .70 cents stays in Seattle – whereas only .30 cents stays in Seattle if you purchase from an out of state or online promotional products company? Supporting local businesses is great for our economy”.

Well, here is another good reason to work with small business – check out this article by the Counselor PromoGram.

Small Businesses Power February Job Gains
A new report shows small businesses drove better-than-expected hiring gains in the private sector of the U.S. economy in February, continuing the positive labor trends of recent months. The study from Automatic Data Processing Inc. and the consultancy Macroeconomic Advisors revealed that private industry added 216,000 jobs last month. The tally bested the estimates of economists, who had variously predicted an employment rise of 208,000 to 215,000.

Businesses that employ fewer than 50 people spurred the increase, adding 108,000 new workers. Meanwhile, businesses with more than 500 people took on 20,000 employees, and medium-size companies swelled their ranks by 88,000. Last month, the service sector added 170,000 jobs, and factories bolstered staffs by 21,000. “This does suggest we are moving in the right direction,” Beth Ann Bovino, senior U.S. economist at Standard & Poor’s Ratings Services in New York, told CNBC. “The jobs numbers are looking healthier.”

In more positive employment news, ADP revised its January figures to show that payrolls increased by 173,000 positions, better than the 170,000 initially reported. On Friday, the federal government will release a more comprehensive employment report that covers private and public sector job creation in February. Economists surveyed by Dow Jones Newswires expect the government’s report to show that total non-farm payrolls rose by 213,000 last month.